Who would be the audience for your media product?
The audience for our media product would be those at/ over the age of 15, as it’s been rated 15. This is due to the fact that we wanted to be able to use conventional aspects of horror films, such as: strong violence or threat, potential strong language and mild blood and gore. This allowed us to be flexible with what we filmed and to develop popular traits used in past horror films, that we collected through our research. A 15 certificate also allows our chosen target audience of teenagers to view it, which we chose as we are teenage horror fanatics ourselves and thought we would know what they’d want to see as an age group.
How did you attract/address your audience?
We attracted/ addressed our target audience by getting them involved in the planning and making of our media product. This included creating a questionnaire for them to answer, so they had an input in things like the genre, storyline and the title of our film. The survey intrigued our audience and friendship group (of 16+) and led them to take an interest in the physical making of our product. As a result of this, a few of them actually volunteered to be a part of the making and became the characters within our film. This then broadened our audience as the friends and families of our friends wanted to see the final outcome of our media product. So this was possible, we put our final product on various forms of social media (i.e. Facebook, WordPress, Twitter and YouTube) and got said friends to share it round, again, widening our audience.
What have you learned about technologies from the process of constructing this task?
I’ve learned that using appropriate cameras, lighting and editing tools are all crucial to ensure the quality of our media product is of a high standard. I’ve also learned that cameras and laptops may not always be as reliable as needed when ensuring our work was stored and saved properly, that technology can be unpredictable as it may be unresponsive or slow when working on our media product and that battery life goes rather quickly. I know this from the amount of work we lost along the way due to malfunctioning technology.
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